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Our Story


Kevue, the place where people come to shop from for-purpose businesses — without the countless hours of searching the internet — to confidently shop on their values while making the world better.  

We are the premier marketplace for conscious customers and businesses. 

Every dollar we spend is a vote for the type of business and economy we want to succeed. By buying a company's product and utilizing their services, we're endorsing its practices. And too many times, the way that business treats their employees and uses our natural resources doesn't align with the way we would want it to act.

Clothing - Our Story

Vote Where You Buy.

The overwhelming majority of businesses operate with a low level of consciousness around its purpose and its impact. They make decisions that create many harmful consequences for its workers, customers, community, and the environment because they view its purpose only as profit maximization and consume all participants in the economic system to that end. This approach has succeeded in creating material prosperity for the very few and negative impacts to all others.  

To no surprise, people don’t believe the existing economic system is working for them any longer. They are angry and they have every right to be. That is why we’re working to build an economy that works for everyone. In this economy, businesses compete to be best for the world, the people living in it, and our natural environment on which our quality of life depends.  

Awning - Our Story

Do Good. Buy Good.

We don’t believe that business is inherently bad.  What we do believe in is a global economy that uses business as a force for good.  An economy that is comprised of businesses that are purpose-driven who creates benefit for all stakeholders, not just shareholders.  Businesses that are guided by the four pillars on Conscious Capitalism: (1) Higher Purpose, (2) Stakeholder Orientation, (3) Conscious Leadership, and (4) Conscious Culture.

Conscious Capitalism is a way of thinking about business that better reflects where we are in the human journey, the state of our world today, and the innate potential of business to make a positive impact on the world. Conscious businesses are galvanized by higher purposes that serve, align, and integrate the interests of all stakeholders. 

Conscious businesses will help evolve our world so that billions of people can flourish, leading lives infused with passion, purpose, love and creativity; a world of freedom, harmony, prosperity and compassion.

Who Should Get Your Vote?

B Corps! Certified B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

Clothing - Our Story

While in beta, we will limit the businesses on Kevue to certified B Corps and not-for-profits. By doing so, we can ensure a marketplace that considers the impact of its decisions on their workers, customers, suppliers, community, and the environment. Together, we will compete to be the best for the world and not just best in the world. 

Join this Global Movement!

We are at the early stages of one of the most important trends of our lifetime: the growing global movement of people using business as a force for good. This movement is everywhere and has many leaders throughout the world. Some are small businesses; some are multinationals; some use business to reduce poverty; some to restore the environment. All are creating meaningful work with dignity and purpose.


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